Louis Vuitton

Birth: August 4, 1821
Place of birth: Jura, France
Couture line: Louis Vuitton

Louis Vuitton had a will to make it to the top and it was this will which made him popular globally. The founder of the eponymous company brought about a radical change in the outlook of bags thus making them as well a matter of prestige and style. He brought luxury leather bags into the forefront thus creating excellent style statement with it.

Early life
Louis Vuitton was born on August 4, 1821 in Jura, France which is now a part of commune of Lavans-sur-Valouse. In 1835 he moved to Paris on foot which was 400 km away from his hometown. It was during this journey that he picked up odd jobs to pay for the journey. He took up as a trainee layetier (clothes packer) during his voyage. He had managed to earn a name for himself and was appointed by Napolean lll of France as his wife's layetier. It was through his experience with the French aristocracy that he developed an expert knowledge of what made a good traveling case. It was this learning experience which made him start designing luggages thereby setting the foundation of LV Company. He died on February 27, 1892.

Promotions and success
He founded the company in the year 1854. Before he emerged in the market as a producer of luggage, the designs which were popular were rounded top designs. His introduction of flat-bottom trunks with trianon canvas which were light in weight and artistic to look at became a rage in the market. Soon the other manufacturers started adopting the style and the design of the product. It was in the year 1867 that company paid participation to the universal exhibition in Paris. As a move against the copy of his look, he changed the Trianon design to beige and brown stripes design in 1876. In 1888 he further changed it to Damier Canvas and added to his design the company trademark. The company has been one of the major manufacturers of luxury leather products since its inception.

Brand and clientele
Apart from manufacturing and marketing luxury leather items the company also engages in fashion accessories, prêt-a-porter and jewellery. The company markets its product through its own stores throughout the world, which allows it to control product quality and pricing and prevents fake products from entering its distribution channels. Also Louis Vuitton has no sales or any duty-free stores. It also operates through online giving it no space for the brand to be counterfeited. The company has its headquarters in Paris and France. Also it has its stores in New York, Bombay, Washington, London, Alexandria, and Buenos Aires.