Wendell Roderick

Label: Wendell Roderick

Wendell Roderick is among the few designers who are obsessed with Indian fashion. His art designs truly reflect the inspiration drawn from ancient India. Simple cuts and perfectly conceived light and fluid attires are his forte. One can be sure that his clothes would have no heavy embroideries and no stiff clothes. They would be easy to carry, yet give that elegant look that one aspires to have. Wendell Roderick's clothes could be worn at society at large. His aim, to create a place for Goa in the world map of fashion, has been triumphant only because of his sheer hard work and successful fashion shows.

Early Life
Wendell had successfully completed his term in hotel management, before plunging onto the fashion world. After completing his training in Los Angeles and Paris, he came back to India in 1988. The next two years, Wendell spent designing attires for reputed companies, such as Garden Vareli, cosmetic giant Lakme and diamond corporate DeBeers. It was in 1990 that the designer launched his own label 'Wendell Roderick'.

Career and success
Three years later after launching his own label, Wendell Roderick shifted base to Goa, creating splendid collections every time. His collection reflected his inspiration drawn from the Tibetan Monasteries, Tribal symbols of Shiva and Vishnu, the Harem at Istanbul, Tattoos of the Lambadi tribe and Clothing the Soul. His creativity is sharply visible in his exceptional collection of VISIONNAIRE- which was uniquely conceptualized. The collection had Braille onto fabrics for the visually impaired people.

Wendell Roderick was the first Indian who had got an opportunity to display his collection at the world's largest garment fair at IGEDO, Dusseldorf. Apart from designing, he is also concerned with other sectors of the industry, like addressing on World Costume History, lettering for the country's leading women's magazine, Chairman of the courses committee at the Board of Technical Education, appointed by the Government of Goa, and member Advisory Board of Fashion Institutes and Lakme Fashion Week. He is also a Patron of the Kasturba Gandhi Memorial Trust, Goa that promotes handspun Khadi. Wendell retails at country's best stores, including the celebrated Wendell Rodricks Design Space in Panjim.

Brand and Clientele
Wendell Rodrick has done a lot of work state of Goa. He has designed uniforms for the Goa State Traffic Police, the Four Seasons, the Goa Marriott Resort, the Vasco Sports Club football team and the staff of the Goa Tourism Development Corporation. Internationally, he was involved with designing advertisements for Wellspun, Delsey, SWATCH Bijoux, Breguet and Raymond Weil. He has earned a lot of recognition in the fashion circuit and has amused people with the simplicity projected in his designs. ELLE's Nirja Shah, models like Achla Sachdev and Nina Manuel keep raving at his designs. The designer has also worked with renowned Kathak dancer Daksha Sheth. Right now, he plans to launch a book on Goa's clothing tradition.