India has an 8-12 hour time zone difference with
respect to the US and other developed markets. It is of great advantage
in BPO operations, which offers reduced turnaround times, since
processing services are performed at night hours in the developed
countries. India is able to offer a 24x7 services and reduction in
turnaround times by leveraging time zone differences. This difference in
time zone is because of India's unique geographic location. When it is
day in India, it is night in America and even as we go to bed, they rise
and go to work. This time difference has been intelligently brought to
their advantage by the call centers/BPOs.
Most of the Indian call centers servicing American customers have
timings between 5:30 p.m. to 9:30 a.m. This time zone difference
benefits not only the Americans but also the Indians. Not only does the
time difference allow Indian companies/BPOs/Call centers to service
American clients by working in the nights, it also helps in better
utilization of their resources. The companies can utilize the same
resources to serve other clients in India and abroad during the day.
Thus the time zone difference also helps in sharing of resources which,
in turn, saves costs and also earns call centers better revenues.
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Business Process Outsourcing |